Campaigns: emailing past customers

Campaigns sends one email to a group of your customers, such as a low-season offer or news.

Make a segment first. A segment is a saved group of customers. Press New segment, name it, and choose who is in it: Tags — any of these, Dives, at least, Spent, at least, Not heard from in (days) or Last dive before. Press Count to see how many you may write to, then Save segment.

Write: Open the segment and write a Subject and Message, with a blank line between paragraphs, and send.

An email only goes to customers who agreed to marketing or who have a real past booking with you, and never to anyone who unsubscribed. Bookings brought in by an import don't count as past bookings. Every campaign email has an unsubscribe link.