Brand: your logos, tagline, voice, photos and social media

Your brand is how customers see you everywhere: your website, booking pages, emails and share cards. Go to Settings → Brand. Changes here go into your website's draft and go live when you Publish, from the top of the page or from the website editor. Text boxes and colours wait for Save on the Unsaved changes bar; pictures, ticks, the words you pick for your voice and fonts are saved as soon as you change them.

• Identity: your shop's name (changed in Settings → General), your Tagline of up to 80 characters, and your Short description, which is also shown in search results and when someone shares your link.
• Logos: Main is used in your header, booking pages, emails and invoices. On dark and photos is used over photos and dark sections. Tab icon is the browser tab and a phone's home screen, and this is the only place to change it. Each shows how it looks on light and on dark. Tick Lock it so the AI can't change it and neither the website assistant nor a connected AI app can replace that logo; you still can.
• Design system shows your colours and fonts at a glance. When your website uses one of your design systems, it names it, with Change and See all design systems. Without one it says No design system yet, with Make one and Open Design systems, or Not using a design system, with Choose one, when you have saved ones but use none. Upload brand files and Create with AI, at the top of the page, make a design system: the help article Your design systems explains them.
• Colours and Fonts come from your design system when your website uses one, and say which: changing one here changes that design system itself, just as the Design systems page does. Without one they say Your website's own, not a design system, or Your draft's own, not a design system when your draft has stopped using the one your live site still uses, and they are your website's own colours and fonts, the same ones the editor's Design tab changes, so changing one here changes it there too. From logo reads the colours from your main logo, and From a photo from a photo you pick. Your exact colours stay exact; where one would be hard to read, a lighter or darker shade is used there, and the page says so. Change beside Fonts picks another pair.
• Voice is how you sound. Pick up to 3 words, such as Friendly, Expert or Eco-minded, and fill in We say (words you use, like dive masters or Caye Caulker) and We don't say (words to avoid, like cheap). The website assistant writes in this voice when it writes your pages, and keeps away from the words you don't say. Try it shows a short sample in that voice, and saves nothing.
• Photos: Add photos picks up to 12 pictures of your shop, your boats and your dives from your media library. The AI website tools and share cards reach for these first.
• Social links: your Instagram, Facebook, TripAdvisor and WhatsApp (with your country code). They show in your website's footer and on your booking page. They used to be set in the website editor and are here now.

Where your brand appears shows it on your pages. Pay, waiver and check-in pages show only your logo and name, so payments and signatures always look the same.

The website assistant never changes your brand itself: your tagline, description, voice and logos are yours to change here.

If your website has never been published, or you can change Settings but not the website, your logo and short description are saved straight away and used at once, without waiting for Publish. Without permission to edit the website, Brand shows a lock: you can look at it but not change it.